My Role: As the sole UI designer, I took charge of the project, collaborating closely with clients, UX designers, project managers, and developers. With a mobile-first approach in mind, I led the redesign of the website, focusing on improving the visual look and feel while simplifying the user journey, particularly for users in 3-tier cities or remote areas. I presented the designs directly to the client, ensuring their satisfaction, and provided ongoing support to the developers to ensure a seamless launch of the pixel-perfect UI.
Live Site: https://www.glowandlovelycareers.in/en
CHALLENGES
- Simplifying the user journey and improving accessibility for users in 3-tier cities or remote areas.
- Designing for multiple languages and adapting the interface for five different countries in Asia.
- Balancing visual appeal with a mobile-first approach.
- Designing for multiple languages and adapting the interface for five different countries in Asia.
- Balancing visual appeal with a mobile-first approach.
GOALS
- Enhancing the overall user experience for women seeking career guidance and opportunities.
- Providing effective job skills training and job opportunities.
- Creating a visually appealing and user-friendly interface.
- Addressing the unique needs of users in 3-tier cities or remote areas.
- Catering to the diverse languages and cultural contexts of the five countries in Asia.
- Providing effective job skills training and job opportunities.
- Creating a visually appealing and user-friendly interface.
- Addressing the unique needs of users in 3-tier cities or remote areas.
- Catering to the diverse languages and cultural contexts of the five countries in Asia.
Design Process
The design process for Glow & Lovely involved thorough market research and collaboration with stakeholders to define project goals. User research helped gather insights, while UX and UI design phases focused on creating user-friendly and visually enhanced experiences. Iterative design and client presentations ensured continuous improvement, and the project concluded with finalizing the designs and supporting the launch process. The aim was to provide a mobile-first platform that met the diverse needs of women seeking career guidance and opportunities.
1. Discovery: Conducted market research and collaborated with stakeholders to define project goals.
2. User Research and Personas: Gathered insights through usability testing and created user personas.
3. UX Design: Defined user journeys, wireframes, and prototypes.
4. UI Design: Led the UI design with a mobile-first approach, enhancing visual appeal.
5. Iterative Design: Conducted design sprints, gathered feedback, and refined the user experience.
6. Client Presentations: Showcased designs, incorporating feedback and suggestions.
7. Finalize and Launch: Ensured pixel-perfect implementation and supported the launch process.
2. User Research and Personas: Gathered insights through usability testing and created user personas.
3. UX Design: Defined user journeys, wireframes, and prototypes.
4. UI Design: Led the UI design with a mobile-first approach, enhancing visual appeal.
5. Iterative Design: Conducted design sprints, gathered feedback, and refined the user experience.
6. Client Presentations: Showcased designs, incorporating feedback and suggestions.
7. Finalize and Launch: Ensured pixel-perfect implementation and supported the launch process.
